The industrial paints segment is far more technology intensive than the decorative segment. Demand in the festive season September-December is significant, as compared to other periods.
As it has been stated earlier that the paint market in Indian is dominated by few players, making it difficult for anyone new entering the industry to compete. Introduction The Indian Paint industry, estimated to be Rs. Supply exceeds demand in both the decorative as well as industrial paints segments, Industry is fragmented.
On the other hand, this is definitely an appropriate strategy for small companies especially for those wanting to avoid competition with big one. After eleven years Porter revised his thinking and accepted the fact that hybrid business strategy could exist Porter cited by Prajogop.
Price increases constrained with the presence of the unorganized sector for the decorative segment. Indian Paint Industry Supply: Bargaining Power of Customers Low buyer price sensitivity Asian paints When buyers are less sensitive to prices, prices can increase and buyers will still buy the product Industrial segment - Three main segments of the industrial sector include automotive coatings, powder coatings and protective coatings.
Since new technologies are also available to shorten production life cycle of paint. The raw material can be divided into different categories like pigments, additives, solvents, binders etc. The industrial paints segment is far more technology intensive than the decorative segment.
The unorganized market has also have a large chunk of market share providing many options to lower income segment. Yet revenues can be gained through market expansion Quick MBA, Large number of customers Asian paints When there are large numbers of customers, no one customer tends to have bargaining leverage Thus, Bargaining power of buyer is Medium.
As to Wright and other cited by Akan et al. A reputation as a cost leader may also result in a reputation for low quality, which may make it difficult for a firm to rebrand itself or its products if it chooses to shift to a differentiation strategy in future.
But combinations like cost leadership with product differentiation were seen as hard but not impossible to implement due to the potential for conflict between cost minimization and the additional cost of value-added differentiation. Water-based alkyd and polyurethane technologies have also advanced significantly and find use in various architectural forms, as do some waterborne epoxy and silicon-based solutions.
The Bargaining Power of Buyers If the customers are more powerful, their tendency to bargain increases especially the price sensitive customers as a result of which prices may be forcefully reduced.
Big companies which chose applying differentiation strategies may also choose to apply in conjunction with focus strategies either cost or differentiation. This provides a short-term advantage only.
Higher pricing through product differentiation is also followed as a competitive strategy. Thus, in most industries it is a weak force yet can still advantage e. Therefore, price comparison is done effectively by the customers.
Threat of new entrants: If prices are set higher customer might leave unreasonably. Whereas, Industrial segment is low margin high revenue business and buyers of these segments are knowledgeable about their needs. Focus strategies[ edit ] This dimension is not a separate strategy for big companies due to small market conditions.
This involves providing the best value for a relatively low price. Examples of firm using a focus strategy include Southwest Airlines, which provides short-haul point-to-point flights in contrast to the hub-and-spoke model of mainstream carriers, United, and American Airlines.
Industrial segment - Three main segments of the industrial sector include automotive coatings, powder coatings and protective coatings. Titanium Dioxide is one of the key pigment used in he production of paint and is facing a global supply shortage.
It seeks to minimize costs in areas that do not differentiate it, to remain cost competitive; or If it is focusing on one or a few segments, it is following a focus strategy. Households and Industrial Users are the main customers of this industry.
Demand for decorative paints arises from household painting, architectural and other display purposes. The global paints and coatings market experienced good growth in due to increase in sales of architectural coatings.
Nov 15, · Porter’s Five Force Analysis. Threat of New Entrants- Medium; Paint market in India is dominated by few players, making it difficult for anyone newly entering the industry to compete.
Working capital needed is high-causes difficulty to local players & big firms enjoy economies of scale. Porter Five Force Analysis Of Asian Paints Porter five forces analysis From Wikipedia, the free encyclopedia A graphical representation of Porter's Five Forces Porter five forces analysis is a framework for industry analysis and business strategy development.
Paints and coating market - Five Forces Analysis WikiWealth | Stock, ETF Paints and coating market - Five Forces Analysis. Home Five Forces Index Paints and coating market - Five Forces Analysis.
Last Updated by wbot | Update This Page Now. What is Porter's Five Forces Analysis? BERGER PAINTS – COMPETITIVE STRATEGY ANALYSIS 5 | P a g e 2. Industrial Segment – Industrial paints comprising of 30% of the market share include automobile paints, general industrial coatings, machine paints, coal coatings, powder coatings, marine coatings and high performance coatings/5(18).
michael porter’s five force model analysis of paint industry THREAT OF NEW ENTRANTS Paint market in India is dominated by few players, making it difficult.
The report covers the factors impacting the market, Porter 5 Forces, Market Share Analysis, Price trend analysis, Product Benchmarking, and company profiles.
Paints and Coatings Market is segmented based on the formulation such as water-based, solvent-based, powder based and others.Porter five force analysis of asian paints